Our view of advertising and communication at the Point-of-Sale (POS) is shown in the following “Virtuous Circle,” in which the interests of all stakeholders - Brand, Channel and Consumer - are found and reinforced in a common place - the Point of Sale.
Once the relationships are established, the need to optimize the frequency and contents of this communication becomes evident. Since the classic model for message production simply cannot be adjusted for exceedingly high costs and time of execution, the need exists to create a new way to look at this challenge.
Thus is born a platform that produces communication pieces, ensuring the coherence and quality of the classic process and, simultaneously, meets the needs we’ve just detected: efficiency, speed, control, low cost and detailed analyses in real time.
In 2007, we launched the first version of the Commop platform at Unicer, for the Super Bock, Carlsberg, Água das Pedras, and Vitalis brands, among others, creating custom promos for each of them.
In 2009, this project was recognized with an Prémio Eficácia for having an ROI of 300% in the first 2 months of broadcasting communication.
Since then, in Portugal, in addition to Unicer, the Commop platform has earned the trust of BP and Unilever. In Angola, the platform is being used by Refriango and Reviva.
In late 2012, the Commop business unit was the target of a spin-off, giving rise to the creation of Commop, S.A., aiming to enhance the evolution and internationalisation of this Communication Management Platform, and its evolution in terms of portability and capabilities in digital communication production.
We now offer an SaaS solution to all companies, based on Microsoft technology under the Microsoft BizSpark program, which we are part of.
We work every day to provide the Commop Communications Management Platform to the market and to ensure its quality as well as the quality of the service we provide.
Providing to advertisers a Communications Management Platform that allows them to streamline communication production combined with unique knowledge about the operation.
Leading Communications Management Platforms in Europe, Africa, and South America.
Innovation is in the essence and origin of our platform. We explore different directions everyday, aiming to continually present new and improved features, creating new communication opportunities.
We honour our commitments and undertake high standards in the solutions we create, in a natural attitude of respect for our Clients’ business.
We aim to empathize with our clients and partners, for this is the best way to get to know their problems and concerns, as well as the circumstances under which they perform their functions.
Our daily wish is to always do more and better, not asking “Why?” but rather “Why not?”, setting goals and challenges that stimulate skills, so that we can reach farther than the final destination and do it quickly and effectively.
We guarantee confidentiality in every type of relationship we establish with our clients. We are committed to never divulge any information, even if it is not marked as confidential.
We establish transparent professional relationships and never collaborate with initiatives whose “game rules” are not undoubtedly crystal clear.
Chief Executive Officer
Chief Technology Officer
Research & Development Manager