History

 

History

Our view of advertising and communication at the Point-of-Sale (POS) is shown in the following “Virtuous Circle,” in which the interests of all stakeholders - Brand, Channel and Consumer - are found and reinforced in a common place - the Point of Sale.




  • Once the relationships are established, the need to optimize the frequency and contents of this communication becomes evident. Since the classic model for message production simply cannot be adjusted for exceedingly high costs and time of execution, the need exists to create a new way to look at this challenge.

    Thus is born a platform that produces communication pieces, ensuring the coherence and quality of the classic process and, simultaneously, meets the needs we’ve just detected: efficiency, speed, control, low cost and detailed analyses in real time.

    In 2007, we launched the first version of the Commop platform at Unicer, for the Super Bock, Carlsberg, Água das Pedras, and Vitalis brands, among others, creating custom promos for each of them.

    In 2009, this project was recognized with an Prémio Eficácia for having an ROI of 300% in the first 2 months of broadcasting communication.

    Since then, in Portugal, in addition to Unicer, the Commop platform has earned the trust of BP and Unilever. In Angola, the platform is being used by Refriango and Reviva.

    In late 2012, the Commop business unit was the target of a spin-off, giving rise to the creation of Commop, S.A., aiming to enhance the evolution and internationalisation of this Communication Management Platform, and its evolution in terms of portability and capabilities in digital communication production.

    We now offer an SaaS solution to all companies, based on Microsoft technology under the Microsoft BizSpark program, which we are part of.




  • Philosophy

     

    Philosophy

    We work every day to provide the Commop Communications Management Platform to the market and to ensure its quality as well as the quality of the service we provide.


    Misson


    Providing to advertisers a Communications Management Platform that allows them to streamline communication production combined with unique knowledge about the operation.


    Vision


    Leading Communications Management Platforms in Europe, Africa, and South America.


    Values


    Innovation

    Innovation is in the essence and origin of our platform. We explore different directions everyday, aiming to continually present new and improved features, creating new communication opportunities.


    Rigour

    We honour our commitments and undertake high standards in the solutions we create, in a natural attitude of respect for our Clients’ business. 


    Empathy

    We aim to empathize with our clients and partners, for this is the best way to get to know their problems and concerns, as well as the circumstances under which they perform their functions.


    Irreverence

    Our daily wish is to always do more and better, not asking “Why?” but rather “Why not?”, setting goals and challenges that stimulate skills, so that we can reach farther than the final destination and do it quickly and effectively.


    Ethics


    Confidentiality

    We guarantee confidentiality in every type of relationship we establish with our clients. We are committed to never divulge any information, even if it is not marked as confidential.


    Transparency

    We establish transparent professional relationships and never collaborate with initiatives whose “game rules” are not undoubtedly crystal clear.


    Structure

     

    José Burguete

    Chief Executive Officer
    jose.burguete@commop.eu

      • RASGO PUBLICIDADE
        Diretor Executivo
        1997 – 2012
      • HOTELDA LAPA - LISBOA
        Diretor Comercial & Diretor Geral
        1993 – 1997
      • HOTEL LIDO – ESTORIL
        Diretor
        1989 – 1993
      • HOTEL APARTAMENTOS VILA GALÉ – ALBUFEIRA
        Subdiretor
        1987 – 1989
      • HOTEL MUNDIAL – LUANDA – R. P. ANGOLA
        Diretor
        1986 – 1987
      • OUTROS HOTÉIS EM PORTUGAL
        Assistente de Direcção, Subdiretor e Diretor
        1982 – 1986

    Manuel Ulrich Garnel

    Chief Technology Officer
    manel.garnel@commop.eu

    • RASGO PUBLICIDADE
      Diretor de Comunicação Digital
      2006 – 2012
    • C.NETIX WEB E-MOTIONS
      Diretor Executivo
      2001 –2006
    • MEDIALOG EUROPA
      Client Service Director
      1998 – 2001
    • QED INFORMÁTICA
      Diretor Técnico
      1992 - 1998


    Leandro Alves

    Research & Development Manager
    leandro.alves@commop.eu

    • RASGO PUBLICIDADE
      Project Manager
      2008 – 2012
    • C.NETIX WEB SOLUTIONS
      Analista Programador
      2003 – 2008
    • VODAFONE
      Faturação e Gestão de Stocks
      2001 – 2003

     



  • As it is a Cloud-based solution (SaaS), Commop's available worldwide without any delays or difficulties.
     
    Our partnership with Azza - a full service advertising agency operating in S. Paulo, Brazil - has resulted in two Commop projects with reference advertisers: Ambev (AB InBev) and Eudora (Grupo Boticário).

    • Our Mission

      We work everyday in the development of Commop's Comunication Management Platform, so to ensure its quality and that of the service we provide.


    Legal Notice

    A COMMOP, S.A. reminds you that the unauthorized use of any material contained on this Site may violate copyright laws, trademark laws, the laws of privacy and publicity and communications regulations and statutes.


    Contacts

    •  

      COMMOP SA 
      Praceta Dr. Teófilo da Cruz, 38 – 1º 
      3460-589 | TONDELA | Portugal

    •  

      Email: sales@commop.eu